With the innovation of Social media platforms, trends have changed dramatically in recent years.

Each year social media marketing is looking to take it further and The Social Angels as an SEO agency in Dubai is going to be well prepared for it. That’s why it’s so important to stay on top of the latest trends to ensure the continued effectiveness of your marketing campaigns. Stay one step ahead of the fame and prepare for what’s coming next. Here are a few trends to look out for.

Instagram Reels

Most recently, Instagram Reels took over the platform. Users are demanding more entertaining video content. That’s why you’ll be embracing and adding video content to your core strategic plan. To appeal to users on Instagram, your videos need to be creative and unique compared to your competitors. For example, TikTok blew up the internet during the lockdown with its exciting and fun content, and now Instagram and businesses are jumping on the trend.  Instagram users have a short attention span. When creating content, you need to keep in mind that it is important to keep it short and engaging. Also, your videos should provide value to the users watching them and be authentic so that they don’t look like ads. Be honest with your followers, but always tie your videos to your offers and overall marketing goals. If you receive a lot of positive feedback and reach after creating and posting your reel, it may be time to convert the post into an ad to reach even more users and expand your audience even further.

Communicating on Social Media

Communicating with your followers and potential customers is very important. When speaking to your followers, always address them by name to make it more personal and not just copy and paste. Building personal relationships leads to loyal and trusting customers. You can also go live on Instagram, which is similar to news but more intimate. Make your brand more personal and one that your audience can relate to. One way to achieve this is to be more transparent about your company and show the face behind your brand.

Facebook Ads

This type of advertising is more effective than ever, generating more leads, messages and link clicks. When creating ads, you need to consider the short attention span of social media users and create compelling posts that will grab everyone’s attention. This trend continues as it is the most cost-effective.

The Rise of Influencers

With the endless number of influencers, they need to think outside the box and differentiate themselves from others to make their content stand out. Creating original material and compelling content that appeals to consumers will sell your products. Therefore, you need to choose wisely who you work with when it comes to influencers and work with people who put a lot of time and effort into your content and are different from others, even if it stretches your budget to the limit. It will be worth it as it will help you stand out and present a quality product/service.

Overall, there are a lot of different trends to look out for. You have to stay updated and be ready to change your social media marketing strategy. Working with a social media agency in Dubai can help you promote your campaign and achieve the best possible results.