Otantik
Client
Otantik
Industry
Food & Beverage
Services
Creative Direction | Content Creation | Photography | Video Production | Advertising
Mason Circle's Impact
Otantik wanted to preserve its cultural essence while appealing to a modern audience. Mason Circle crafted visually rich campaigns that combined timeless textures, warm tones, and emotional storytelling.
Getting to know the brand
Otantik is a culturally inspired dining experience that celebrates authentic flavors and rich heritage. Their goal was to create a contemporary identity that resonates with Dubai’s trend-conscious diners while staying true to its cultural roots.
THE PROJECT
The Challenge
Modernize heritage storytelling while appealing to younger, trend-conscious diners. The challenge was to make tradition feel contemporary and shareable in Dubai’s crowded F&B space.
The Mason Circle Approach
- Blended traditional motifs with modern aesthetics
- Produced social-first photography and reels
- Collaborated with influencers for lifestyle storytelling
- Launched Meta Ads campaigns to sustain engagement
- Crafted a consistent brand tone across all platforms
The Results
- 2M+ impressions across launch content
- 45K+ organic views in the first week
- Boosted influencer mentions and organic social sharing
- Modernized digital identity while preserving cultural authenticity
From social buzz to repeat visits, Otantik has leveraged digital creativity to modernize tradition. The brand now enjoys a strong, engaged audience while maintaining cultural authenticity.
GET IN TOUCH
Looking for a social media agency in Dubai that can turn your launch into a viral sensation? Let’s put your brand on the map — and in everyone’s feed.