Hyperama
Client
Hyperama
Industry
Retail / Supermarket
Services
Creative Ads | Content Production | Photography | Video Campaigns | Social Media Strategy
Mason Circle's Impact
Hyperama wanted to highlight scale, variety, and lifestyle relevance in Dubai’s competitive retail landscape. Mason Circle’s campaigns transformed everyday shopping into vibrant, shareable experiences.
Getting to know the brand
Hyperama is a large-scale retail brand combining variety, convenience, and community engagement. They aimed to transform everyday shopping into a vibrant, memorable experience highlighting scale, diversity, and lifestyle relevance.
THE PROJECT
The Challenge
Transform everyday retail experiences into visually compelling, shareable campaigns.
The Mason Circle Approach
- Produced dynamic, lifestyle-driven video and photography content
- Social-first campaigns with targeted messaging
- Collaborated with lifestyle influencers
- Meta Ads to maintain traffic and engagement
- Created cohesive, energetic brand identity across channels
The Results
- 4M+ total reach in first campaign cycle
- 120K+ views on launch video content
- Increased engagement and social proof
From reach to retention, Hyperama’s campaigns have brought everyday retail to life. The brand now enjoys vibrant engagement, stronger community connection, and a digital foundation built to scale and grow.
GET IN TOUCH
Looking for a social media agency in Dubai that can turn your launch into a viral sensation? Let’s put your brand on the map — and in everyone’s feed.