COCO DUBAI

Client

Coco Dubai

Industry

Food & Beverage

Services

Branding | Website Development | SEO | Social Media Management | Influencer Marketing | Paid Advertising | Grand Opening Strategy
Coco Dubai

Mason Circle's Impact

Profile visits within 24 hours of launch
0 M+
Views on a single launch Reel within the first week
0 K+
COCO Dubai entered one of the world’s most competitive hospitality markets with bold ambition, and Mason Circle made sure that ambition turned into impact. From ideating the launch strategy to executing a high-profile opening night, we positioned COCO Dubai as a standout name in luxury dining. Our full-scale marketing approach, from influencer activations to PR coverage and targeted Meta Ads, generated instant buzz and sustained momentum. Within 24 hours, COCO Dubai organically reached 5 million profile visits, secured major media coverage, and became one of the most talked-about restaurants in the city. At Mason Circle, we don’t just launch restaurants, we create iconic moments that set new benchmarks in the F&B space.

Getting to know the brand

COCO Dubai, located in the heart of Downtown, is a high-end dining destination blending glamour with modern luxury. As a newly launched venue in one of the world’s most competitive F&B markets, they sought to make a bold and unforgettable entrance. Their goal was to dominate the Dubai restaurant scene from day one by creating a buzz that would translate into viral attention, influencer hype, and sustained footfall.

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THE PROJECT

The Challenge

Launching in Downtown Dubai meant entering a saturated market filled with luxurious hospitality concepts. COCO Dubai needed a campaign that would cut through the noise and position them as the destination to visit. The challenge was to go beyond traditional restaurant marketing and create a moment that would ignite social virality, generate bookings, and establish immediate brand prestige.

The Mason Circle Approach

We took an all-in approach:

  •  Teased the opening with curated content and influencer previews.
  • Organised a glamorous launch event with celebrity guests, including Zues and the Tate brothers.
  • Created stunning visual content to amplify the brand’s luxury tone.
  • Collaborated with major publications and influencer networks to secure coverage from What’s On Dubai, Time Out Dubai, WOW Emirates, Ahlan, and Love in Dubai.
  • Implemented Meta Ads to sustain traffic after the buzz.

The Results

  • Organically reached 5 million profile visits within 24 hours of launch
  • Featured in 4 major press publications within the first week
  • Launch video content received over 2M+ views across platforms
  • Hundreds of influencer tags and reposts drove high levels of social proof
  • Instagram following grew to 18,000+ within the first month
  • Reels consistently hit 10,000+ views, with peak content exceeding 115K views
  • COCO Dubai became one of the most talked-about restaurants in Downtown Dubai in April 2025 (as listed in What’s On Dubai)
  • Positioned COCO Dubai as a premier destination through luxury restaurant social media campaigns, F&B digital marketing, and influencer-driven virality
  • Boosted local search visibility and brand authority through restaurant SEO Dubai, digital marketing for restaurants in Dubai, and Dubai restaurant social media management
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From brand loyalty to bookings, the numbers speak for themselves. COCO has not only scaled—it’s become a global force in luxury dining, powered by a digital foundation that’s built to grow.

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Looking for a social media agency in Dubai that can turn your launch into a viral sensation? Let’s put your brand on the map — and in everyone’s feed.

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